What’s Up With That?Sephora Pricing Same Product, Same Size at a Premium

I pride myself on shopping around for the best deal-when all things are the same, same product, same size-I still look for the extra whatever to sweeten the deal.

The other day, I shopped online while my friend was driving and talking on speaker phone as we researched the best deal for a certain eye cream and moisturizer which was on her shopping list for the day.

After a few clicks, I helped her figure out how she could get the cream(s) she wanted, get the brand GWP, and the store GWP!

So this morning, the siren call of a Bobbi Brown GWP came in via Sephora’s daily sell email. I click on it-it looks good, so I check for the Estee Lauder Advanced Time Zone eye cream I like.

At Sephora a .5oz jar is $62.

At Macy’s a .5oz jar is $58.

WHAT?

I have become increasingly suspicious of Sephora’s practices.

I get that the 100 point aka $100 threshold for the VIB deluxe samples really cost me $100.

And that they now sell the same deluxe samples that the brands giveaway in GWPs in the stores and online.

But to add injury to insult by pricing at a premium?

I don’t think so.

K