Battle of the Titans-Honolulu, Hawaii Make Up Landscape

Or at least the make up counters.

In the last 6 months, Ala Moana Center, Honolulu, Hawaii’s version of America’s Greatest Mall, has opened two major contenders in the battle for the beauty budget dollar.

Prior to the holidays, Bloomingdales opened in all of its splendor. I never went into post holiday, cuz, I really don’t like crowds.

Post holiday, Nords opened in the same wing of the mall.

Kiehls is slated to open soon-a company store stand alone near L’Occitane.

I’ve always been pretty lazy about traversing the entire mall-and now everything I want is located on one side.

Like a sailboat with the heavy contenders sitting on the same side, beauty mavens, the elite is all on the west side of the mall.

Nords opened in a brand new, much larger space–the beauty department is almost designed like Sephora with rows of cosmetic lines in separate corridors.  Nords also has the deluxe samples for sale-in center stations.

One thing I like is their “try it” stations-hey, on Friday night I don’t remember the name exactly, but brands have the GWP or other products set out in the center stations for people to try and play with. I like that.

It’s a wunderland.

Nords also boasts the first Charlotte Tilbury counter-known for the makeup artist turned entrepreneur-her eye shadow palettes are gorgeous-soft and silky powders. The make up artists are pretty knowledgeable and wear the make up product well-

I think it’s owned by Goop(sunscreen) but there is a running water wash basin-which I greatly appreciate so I can wash my hands of the products instead of just using alcohol or Purell.

Bloomingdales is pretty awesome and I love the calm atmosphere-read-less busy. I appreciate this fact, tho of course it is very hard for salespeople. The store itself is wonderful, a high shine new cousin to SFO’s store. The marketing people need to get busy cuz, as gorgeous as the store is, there is a perception issue.

Nords and Bloomingdales are pretty much parallel in pricing and offerings-but somehow people think B is much pricier.

Nay, B is the same as Nords-B just offers trendier labels in clothing. But cosmetics-the prices are the same.

Take a walk to the west-side-it’s really worth it.

And if you happen to live in K-town meaning Kahala or vicinity, check out Anela, who is heading up Macy’s Kahala’s new cosmetic headquarters with Urban Decay, Smashbox, Anastasia, Philosophy and more, products to offer. Anela is a make up artist who I met at BOSS Beauty Supply, the headquarters for beautiful hair. She’s very chill and very knowledgable-give her a visit.

K

PEP PEP PEP…errrr Clinique Pep Start Eye

Just like the jingle-I’m lovin it!

But I wasn’t loving the fact that the Estee Lauder Advanced Time Zone eye cream I was using suddenly changed their formula without warning.  Either that or the stock at Macy’s Windward was so old that the eye cream muushed into something thinner than the Crisco like thickness I love in my moisturizer and eye cream.

So, off I go in search of a new eye cream that has the magical stick to it ness of Crisco.

Crisco?

Well, if you’re a younger person you probably have no idea what the thick, white, magical crisp making chicken aka shortening of which I speak.

Just picture something THICK-maybe p butter is a better example.

Anyway.

I had seen Clinique’s new Pep Start eye cream somewhere in a magazine maybe Allure-and thought I’d check it out at the Clinique counter.

Cliinique counter no more!  clq_ZH4801_402x464
What?

The new product is sold only at Sephora or clinique.com!

Ok-that’s cool cuz I have a sephora gift card anyway. So the next time I was at the mall I checked it out.

The packaging is a bright vitamin C orange tube, with a sphere shaped tip where the product comes out. I figure this is so, if you want, you can squeeze some up and apply the product right from the tube.

Ok in theory, but one could potentially contaminate the product in the tube with whatever cream, serum or whatever you previously applied to your skin.

So, I apply with fingertips-squirt a little of the thick product on the tips, rub to warm and pat all around the eyes.

I so totally ignore the make up counter directions to pat only on the orbital (eye socket) bones.

I have to tell you that this product delivers the claim that is directly addresses puffiness.

In the morning, I’ve dabbed on moisturizer first thing for years. But have noticed that my eyes are a little puffier.

So, first thing in the am I have added Pep Smart to my regimen.

By the time I am off, my puffs look pretty good.

Plus, I like the way the cream moisturizes for most of the day.

It wears well under concealer too.

Thing is, I spoke to the Clinique area rep and asked her why they don’t sell it at other retailers. Her explanation was that sometimes Clinique is testing a product and limits distribution, and later if the product proves popular, distributes everywhere.

Another explanation from a clinique counter was, Sephora sometimes negotiates for product exclusivity so…

Anyway-a high recommend. Only $27 bucks. Worth it.

K