Bat My Eyes! Clinique High Impact Extreme Mascara

The BF and I have a little deal.  He uses the Super Defense SPF 25 EVERYDAY to protect his blue eyed self, and I look for a Clinique gift with purchase so I can get the freebies.

As a side note, don’t you just hate it when you’re like $4 away from the gift threshold and you end up buying $20 more of something you don’t really need? Afterall you can only have so many pencil sharpeners – though Laura Mercier’s is superior.

Anyway.

I am the queen of lazy when it comes to putting on more than one coat of mascara so my mascara has to do it in one application, and I mean one short application.  Instead of brushing and brushing and coating each lash, I pretty much do 5-6 brushes, while pulling my lashes upward.  I skip the lower lashes. I skip curling them.

I’m not a mascara conniseur like some of my friends, but I am open to trying something new. For the most part, I get so many sampler tubes, I really don’t have to buy mascara – but I end up buying to get to the gift threshold.

Over the years my favs were Great Lash, Mac’s False Lashes, L’Oreal’s Voluminize, Bobbi Brown’s Party Lash (?), Cliniique couple of different formulas. And many many more.

But as a marketing person I think it’s funny that the Clinique ad agency must have sat there and said to themselves,  how many adjectival adverbs can I use in the product name?

The product is a performer. It only takes a couple of sweeps to get the product taking your lashes to new heights of length and volume.  For me that means, fat and long at the same time.

The only thing is- the formula is very liquid-y so it’s easy to smear it, and it kind of builds up on the brush. And the brush is so fat, it doesn’t work well on lower lashes.

There you go—now you have to buy their bottom eyelash mascara with the special brush to get the gift.

Great product, but seriously, why not just make a mascara with two brushes on the ends for upper and lower?

k