I’ve been thinking about this in my head for a few months and am ready to write about the topic.
To be direct-why are hair stylists territorial about their customers?
I know gfs who have gone to the same person for pretty much their whole lifetimes. I envy that.
Me, I probably change every couple of years. I’m gun shy in many ways-I’ve been the recipient of a non-requested mullet from 3 stylists who were having a bad day, a fight with their person, or otherwise.
I’ve read in many women’s magazines about how hairstylists feel when they see a customer go to someone else-saying that the customer never gave them a reason why. The customers just slip away and never make another appointment.
Read the tea leaves.
But I’m speaking for myself and this is a build up of years
1) If you are going to add a service, let me know how much it will cost so I can make an informed decision. (Ok this is actually related to a facialist who tells me she is doing something,without asking, and then adds $30 on to my bill).
2) If you are raising rates. Tell me. Don’t surprise me with a bill that is $20 more than what I am used to paying with no explanation.
3) If you want the assistant to do anything more than shampoo my hair. Ask me. I’m not paying your rate for them to do everything and you don’t touch my head. Offer me a lower rate if the apprentice is going to do everything.
4) I’m a customer. I like a personal touch. This is about my personal look-e-everything doesn’t work for me; from reminder texts to scheduling.
5) If you are having a bad day-and not going to snap out of it, let me make a decision to reschedule.
6) If I want to go to someone else for a hair cut or a color, and I still come to you for the other, goodie for me that I get what I want. Goodie for you that you still have business from me.
7) Sometimes I’m just bored and looking for a new flavor.
8) Referrals are gifts and my vote of confidence. More than a couple of times I’ve referred people and they come back to me with a story I don’t want to hear and I feel responsible.
9) Provide a clean restroom.
10) Clean your brushes, scissors and other things that you use on me. It’s gross. Yuck.
Customer loyalty is not rocket science. Treat me well-with the exception of #7, I’ll probably stay.